About

Whooden/Studios developed strategy, campaigns, and social-first content for New Era’s seasonal launches. A standout moment in our partnership was the record-breaking New Era x New Balance collaboration. Beyond product launches, New Era entrusted us with creating large-scale social asset banks to align with their new brand vision and drive awareness. By refining their content strategy and leveraging top influencers, models, and musicians, we fostered a strong sense of community and expanded their digital presence.

Services

  • Strategy
  • Creative Direction
  • Campaign Development
  • Casting & Social Strategy
  • Global Production Services
  • Motion & Still Content
  • Post Production Services
  • Editorial
  • Music & Sound Design
New Era Social Assets
New Era Social Assets
New Era Social Assets. 
New Era Social Assets. 
New Era Social Assets. 
New Era Social Assets - MLB Pins
New Era Social Assets - Trucker

Our campaign for the New Balance 574 Sport and New Era wool 9Fifty Cap generated rapid awareness and sold out across both brands' retail platforms.

New Era New Balance 574 Sport Campaign
New Era New Balance 574 Sport Campaign
New Era New Balance 574 Sport Campaign
New Era New Balance 574 Sport Campaign
New Era New Balance 574 Sport Campaign
New Era New Balance 574 Sport Campaign