About

The global campaign for the 30th anniversary of the Jordan Brand was commemorated with the launch of the Jordan AJXXX sneaker starring basketball player Russell Westbrook. Spanning across three filming days, we built a number of still + motion sets to highlight Russell’s game. A separate still life shoot captured special effects powder explosions which was utilized in the final visual effects composites of the film. The final assets create the feeling of space and high performance high lighting the AJXXX as an instrument of flight.

Services

• Strategy
• Creative Direction
• Campaign Development
• Casting & Social Strategy
• Global Production Services
• Motion & Still Content
• Post Production Services
• Editorial
• 3D Scanning, Modeling & Animation
• Visual Effects
• Motion Graphics
• Music & Sound Design

Credits

• Russell Westbrook
• Tim Saccenti
• Jon Carr