The “All Eyes On You” campaign was created around the idea that one can voice their individuality. Creatively, we modernized the visual language of Urban Decay – bold colors and graphics – with a 90’s magazine collage illustrating the personalities of our heroes. 2D motion graphics using repetition, pastels, soft holograms, and ruined polaroid’s coupled with freehand text treatments brought the stories to life. Upholding our creative standards, we approached the “All Eyes On You” campaign as an entirely remote production project – without sacrificing the production finish and falling into UGC pitfalls.  Urban Decay’s social performance peaked during the quarters of the activation proving that the content resonated with their audience. Each film reflects the spirit of the talent, their unique modes of self-expression, and their personal stories.