Whooden/Studios developed strategy, campaigns, and social-first content for New Era’s seasonal launches. A standout moment in our partnership was the record-breaking New Era x New Balance collaboration. Beyond product launches, New Era entrusted us with creating large-scale social asset banks to align with their new brand vision and drive awareness. By refining their content strategy and leveraging top influencers, models, and musicians, we fostered a strong sense of community and expanded their digital presence.