Whooden/Studios has been supporting key launches for permanent and limited release collections for Milk Makeup with disruptive visual worlds, strategic thinking across social & digital, casting, as well as full 360 campaigns. In addition to key launches, Whooden built a CGI library of assets for Milk which enabled quick activation of product launches, campaigns and social assets. Our most recent campaign for the launch of the Watermelon Jelly Glow and  Cooling Water Jelly Glow saw 1.8+ million organic views in the first day for the launch. Some other notable campaigns include — The KUSH 3.0., the launch of the Wu-Tang x Milk Makeup line of limited-edition lipsticks. As well as the anthem film where we Whooden/Studios celebrated the brand’s NYC roots, its commitment to good ingredients and its support for the underrepresented. The films launched across in-store displays globally, social media, OOH & advertising.