Whooden/Studios was enlisted to adapt the iconic codes of Italian leisurewear heritage brand, Ellesse, to better compete in the US market. We supported seasonal collections with social-first campaigns by giving strategic guidance, creative direction and delivering ready-to-launch 360campaign packages. Street casting talent native to key target markets was a strategic decision that helped ground the brand authentically and created community engagement where it was needed. The campaigns high lighted the bold colors of each collection and athletic casual wear vibes.