About
Whooden/Studios supported Mercedes Benz through various campaigns, activations, and strategic guidance. Two notable activations include the global initiative celebrating a decade of Mercedes Benz Fashion & The Virtual Road Trip where we imagined 5 key markets in surreal CGI landscapes with Virtual Influencers composited into the imagery.
Services
- Strategy
- Creative Direction
- Campaign Development
- Casting & Social Strategy
- Global Production Services
- Motion & Still Content
- Events & Experiential
- Post Production Services
- Editorial
- Music & Sound Design
Credits
- Dion Lee
- Xiao Li
- Steven Tai
- Julia Seemann
- Situationist
- Tiziano Guardini
- Vivetta
- William Fan
- Wataru Tominaga
- Amber Grace Johnson
- Maya Margolina
- Mika Altskan
- William De Sena
- Matvey Fiks
- Garen Barsegian
We marked a decade of Mercedes-Benz fashion by showcasing ten key designers - Dion Lee, Xiao Li and Steven Tai, Julia Seemann, Situationist, Tiziano Guardini, Vivetta, William Fan, Wataru Tominaga - across seven countries. The campaign reinforced the brand’s legacy of supporting visionary designers while providing content for year-long activations, social media, and digital launches. With an agile approach, we filmed in seven countries over two weeks, delivering 1,000 assets in just four weeks from concept to completion.
The second activation reimagined key markets as surreal landscapes inspired by Alex Webb’s photography. Virtual influencers, dressed in real clothing, were integrated into these CGI worlds, bringing them to life.
