About
Providing experiences & collaborative creations for thought-leaders is one of the key pillars of our community building strategy. For the launch of the scent Matcha Meditation by Replica / Maison Margiela, our goal was to foster genuine conversations in the wellness space generating awareness, desirability and authentic engagement. We casted change-makers, thought-leaders and influential teachers to share their love of the scent. From Gabby Bernstein to Sky Ting, Adrianne Ho, and many others. We creatively directed a cohesive body of work that represented the aesthetic of the brand while allowing each talent to express themselves in their own voices. This campaign is a perfect example of making space for the creativity of each talent to shine through, for their uniqueness to be celebrated and for product to be augmented in a native way that gives it dimension and a life of its own. The campaign featured a broad pool of talent such as world-renown meditation teacher, Gabrielle Bernstein or the founders of innovative NYC yoga studio SkyTing.
Services
- Strategy
- Creative Direction
- Campaign Development
- Casting & Social Strategy
- Community Development
- Wellness Activations
- Global Production
- Motion & Still Content
- High-End Remote Production
Credits
- Gabby Bernstein
- Janice Liou
- OLesia Stefanko
- Adrianne Ho
- Kim Strother
- Loreen Hwang
- Amina Taha
- Danielle Acoff
- Chrissy Carter
- Lamonte Goode
- Erin Heatherton
